I thought $300 was a bit expensive for a sweater when I didn't know the brand, so when I saw this go on sale, I decided to buy it. When I first took it out of the (really cool) packaging, I realized their original, non-sale price is justified. This piece has high quality in it's every corner. The fabric is soft and fluffy, they don't use synthetic fabrics, the tags are soft and not scratchy, and the buttons are like nothing I've ever seen on a cardigan. Sorry for doubting you, sashu. I get it now. I will be buying another piece from you before your sale ends.